• Optimization
• Marketing Plan
• Promotion Types
• Internet Marketing
• Submission
• Maintenance
• SEO

Search Engine Optimization

Search Engine Optimization (SEO) is absolutely essential for any business to make a place for themselves in the Internet marketplace to secure top rankings on most search engines.

According to an article posted on About.com, Internet Marketing is defined as follows:

Internet Marketing is an all-inclusive term for marketing products and/or services online – and like many all-inclusive terms, Internet marketing means different things to different people.

Essentially, though, Internet marketing refers to the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take action, web site design strategies, online promotions, reciprocal linking, and email marketing – and that’s just hitting the highlights.

At ALIGMA, we provide these Internet Marketing services, and many innovative solutions more. We tailor fit our solutions to each individual client and each specific goal. We are passionate about getting it right. That means that we want to find the perfect vehicle to help you accomplish your goals, and we'll always work hard to ensure that delivery is flawless.

ALIGMA's founders have been in Interactive Marketing since 2000 and have seen the ups and downs, with experience with AOL Time Warner and Lycos. We have witnessed what works and what does not. These are the important lessons learned from years of experience: you must treat the client right, meet deadlines, deliver actionable reports, educate the client, and ALWAYS deliver results.

Contact us today to learn more about the many ways ALIGMA and search engine optimization can generate more contacts and therefore more sales for you.

This stage of SEO follows the process of complex analysis related to creation of an integrated marketing plan which would cause growth of your site rating in search engines. It is based on the results of the analysis and includes:

• Lists of pages for which SEO is recommended will be created.
• We'll compare the most popular keywords (they will be provided by the analysis) to the content of already existing pages, select the most appropriate keywords, elaborate a content optimization strategy (according to the client's requests). 3-5 main keywords will be chosen for each page (according to the topic or just randomly). Two aspects are critical here:
  - client's requests
  - keywords popularity.
• Content will be processed. All the possible content changes for the optimized pages should be agreed with the client.
• Source pages will be processed: titles, meta-tags, alts, etc. They should meet search engines' demands (especially Google's).
• 5. (optional) Copyright services (content amplification) will be performed - they are necessary when a page with number of words less than 200 requires optimization. This is an indispensable condition for the SEO process as it's connected with the search engines' requirements.
• Optimized pages will be examined by Quality Assurance specialists and via particular sites intended for optimization check-up.
• (optional) Cross links will be added where they are necessary, provided it does not affect functioning of the site. Moreover, mandatory for the optimization links to other pages of the site will be displayed on each page
• (optional) New pages will be added, if necessary, to the site and cross links between newly-created and original pages will be established (this will be performed in contact with the client).
• Report on what has been done will be prepared.